June 9, 2026

From Mom Hack to Shark Tank: How Busy Baby Founder Beth Benike Built a Million-Dollar Baby Brand

From Mom Hack to Shark Tank: How Busy Baby Founder Beth Benike Built a Million-Dollar Baby Brand
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From Mom Hack to Shark Tank: Beth Benike's Journey with Busy BabyWhat happens when a frustrated mom decides there has to be a better way?In this episode of The Running Wine Mom, Samantha sits down with entrepreneur, veteran, and Busy Baby founder Beth Benike. What started as a simple solution to keep toys off the restaurant floor turned into a patented product line, a successful business, and an appearance on Shark Tank.Beth shares the real story behind Busy Baby, from inventing her first prototype while pumping during her commute to building a nationally recognized brand while raising young children. She also opens up about serving in the military, navigating entrepreneurship, balancing motherhood, and why helping moms find a little more peace in their day continues to drive her mission. Whether you're a parent looking for practical solutions, a mom with a business idea, or someone who loves hearing stories of resilience and innovation, this conversation is packed with inspiration and actionable insights.In This Episode🍷 How a chaotic lunch with toddlers inspired the Busy Baby Mat🍷 The surprising prototype made from a breast pump flange and silicone caulk🍷 How military service prepared Beth for entrepreneurship🍷 The challenges of launching a product from scratch🍷 What really happens behind the scenes on Shark Tank🍷 Why Beth turned down a Shark Tank deal🍷 Lessons on motherhood, balance, and family time🍷 The impact of the SMI Foundation and supporting military families🍷 Why small moments of ease matter so much for momsAbout Beth BenikeBeth Benike is the founder and CEO of Busy Baby, creator of the patented Busy Baby Mat and a growing line of products designed to keep baby essentials within reach and off the floor. A U.S. Army veteran, entrepreneur, and mother, Beth has built a business focused on making everyday life easier for families while mentoring other women entrepreneurs and supporting military families through the SMI Foundation. Resources & LinksBusy BabyBusy Baby Official WebsiteShop Busy Baby ProductsBusy Baby Mats & AccessoriesLearn More About BethAbout Beth BenikeShark Tank FeatureBusy Baby on Shark TankSMI FoundationSMI Foundation Board ProfileFollow SamanthaThe Running Wine Mom Website

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I was pumping while driving on my commute the next

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day to work, and I had an idea for a

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concept of a math that has suction, And when I

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got home, I got silicon cock out of the basement.

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Welcome back to the Running wind Mom podcast. I'm your host,

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Samantha Selinsky aka the Running Wine Mom. Today I'm sitting

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down with Beth Benekey, founder of Busy Baby Matt. What

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stands out about best story is how it began not

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with a big business strategy, but with a real everyday

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challenge that so many moms face. That moment led to

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the creation of a product that's now helping families across

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the country myself included, and eventually a spot on Shark Tank.

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In this conversation, we talk about how it all started,

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what it takes to build something from the ground up,

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how her background in the military shaped her approach, and

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what it looks like to balance motherhood while growing a business,

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which I also experienced firsthand the other week. If you've

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ever had had an idea or felt like there has

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to be a better way to do something in your

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day to day life, this episode will resonate with you.

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So without further ado let's welcome, best welcome.

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Hello.

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I am so I was so excited that you guys

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were at the Prigo Expo because, seriously, your product was

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one of my favorites when my kids were like in

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the toddler phases, and just to meet you was like

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so cool. And to see that the product that I

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was using was made by someone who you know, a mom,

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which is like also really cool.

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I think yeah, And I think.

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You know for your listeners when you say you were

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happy to see us guys at the expo, it was

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it was me and my son, who is almost nine

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years old. So you know, it's not like we're this

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big corporation. I'm the CEO and the CMO and the

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CFO and all the janitor and everything else.

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And my son is on my expo staff. Yeah, and

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he was.

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Doing such a cool like he was getting the credit

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cards and he was helping you and he was doing

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such a great job. So well, let's get right into it.

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It tell us about yourself. If someone has not heard

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of Busy Baby, Matt, can you.

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Tell us what it is? Yeah, I mean most important thing. First.

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The product. It is a silicone place mat.

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It has section cups on the bottom, so it will

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stick to any smooth, clean surface. And then I invented

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this teather system that you can attach things to the

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mat so that baby can't drop and throw them on

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the ground. So great for high chairs, restaurants, all kinds

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of other uses. But that's the basic concept of everything

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I've now developed. We have bungees that go on your stroller.

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I have a bib for restaurants that has the same

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tether system. Everything I designed is to keep things within

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reach off the ground at home.

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And on the go.

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Yes, and it does stick like it liter I have

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tried other things, and that thing like you have to

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like kind of put your fingernails under it to get.

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It off of the table.

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And I love the attachments to it because that was

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so cool to just attach the toys and then you're

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not really having to go down and pick stuff up,

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and so the product was just really great. So before

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Shark Tank, before Busy Baby, Matt, what did your life

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look like in that season of early motherhood?

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Well before motherhood, I was in the Army for ten

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years and I had always wanted to be a mom.

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I was thirty when I got out of.

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The military and single and didn't find a good partner

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that wasn't crazy until much later in life.

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And I thought, by the time I.

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Met my now husband, that you know, maybe motherhood just

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wasn't going to be in the cards for me, and

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I was just gonna be the best aunt I could be.

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And then I met my now husband, and surprise, we

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got pregnant and I had my first son when I

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turned forty, so I was an older first time mom.

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I had been working a corporate job and I took

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my maternity leave for three months, and when I went

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back to work, a couple of my stay at home

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mom friends took me out for lunch, just kind of

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check on my mental health. When you do that huge

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transition from being home all day every day for three

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months with your baby to then leaving him at daycare

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and going back to work and just you know, it's

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it's a lot.

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And so they took me up from lunch and they brought.

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Their one year old babies and the entire meal was spent,

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you know, keeping things out of their reach, picking things

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off the ground. One of the moms was a germophobe,

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so she had this whole thing about, you know, everything

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had to get wiped down. You can't put baby's food

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on the table because you don't know what they cleaned

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the table with.

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And so I was like, oh my god, this is

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such a distraction. I want to go.

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I went on Amazon right then so that I could

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buy something for my son, someone old enough to join

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us at the table.

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He wouldn't be such a huge distraction.

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And what I wanted was something that would keep the

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toys off the ground. But my friend really insisted there

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had to be a clean place where you could put

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baby's food as well, so there was nothing that existed

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on Amazon the next day. It's kind of a funny story,

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I think for your audience it might be okay to tell.

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I was pumping while driving on my commute the next.

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Day to work, and I had an idea for a

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concept of a mat that has suction. And when I

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got home, I got silicon cock out of the basement,

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squirted it into one of the flanges of my pump,

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and then also squirted it into a sheet pan and

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started to like cobble together what I now know is

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like a prototype.

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And so that was kind of the inception. Is I

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had this.

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Idea while pumping and driving and From there, I cut

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and glued some things together.

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I ordered off of Amazon to.

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Make like a little bettertioning thing, you know. I bought

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different suction cups and glued them to different place mats

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and my husband's like fishing stuff I glued to the

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top of the mat. I made one for myself, and

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I made one for my best friend who had a

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baby eight days after me, And that was really all

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it was going to be. It wasn't at this point ever,

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it was a mom hack. We all have our mom hacks,

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we all have ways that we make life easier. And

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so then she called me about a month later and

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she's like, oh my god, I forgot your matt thingy

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last night and it was awful. She's like, you need

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to make this thing for real. I didn't realize how

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useful it was un till I didn't have it. That's

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what really started the journey. I was like, hmm, how would.

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I do that?

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I absolutely love that even more that that is how

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it kind of came to be, which is really cool

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that just something so simple, it's such a simple idea,

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came into something so big. I also didn't know that

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it was veteran owned, which is amazing.

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Thank you for your service.

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How did becoming an entrepreneur like align with the experience

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that you had handling pressure, uncertainty, and leadership.

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Now, yeah, I think that being in the military helped

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me in a number of ways.

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The real obviousy one at the beginning is when I

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had this, you know, like, how would I make this

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for real kind of thought? I found out there's an

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organization that was called Bunker Labs that it exists to

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help military veterans and their spouses who want to start businesses.

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It's like an entrepreneurship kind of course that's free.

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They've since been acquired by Syracuse University, but the program

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still exists and it's amazing.

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And so I took classes through Bunker Labs how to

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start a business.

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I did go to school and got a business management degree,

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but anybody with a business management degree knows it's very

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vanilla and not really specific to anything. So, you know,

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I was able to take those courses and have that

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assistance at no And then being in the military, we

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train and train and train, and then when you get deployed,

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things don't always go how you train them to go,

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and you can't just be like, oh, shoot, what do

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I do now? I guess I quit have to find

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to find a way to carry on the mission. So

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when things don't go as planned, you just keep going.

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You figure it out, you find a way through, around,

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over the wall, whatever. And that's just you know, I

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think was beat into me for ten years. And so

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as I've grown my business, you know, every literally every

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single step of the way for the last almost nine years,

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I keep running into things that I don't know how

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to do. How do I do this? Or you know,

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what is this new obstacle? Never heard of this problem before?

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And then you just you just figure it out. And

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so I think that really came from being in the military.

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Right, so helpful for business owners because I am sure

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it is just so so many different things that can

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come up, and so there are so many baby products

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out there, but yours really solves a daily stress point.

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What do you think that think makes busy baby resonate

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with so deeply with moms.

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I think because it's just common sense.

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When I first got the pat I have fifteen patents

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now on all my different inventions, and I don't even

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know how many times I've heard like, where was this

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when my kids?

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This is so simple, right, such a simple concept.

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It's just the place went down and have a thing

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to attach stuff too, Like how did this not exist before?

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But it?

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Yeah, but it also is so much better than the

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other one because there are mats out there, and like

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I don't know if there's mats that whole toys, but

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I just feel like any mat that I had come across,

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it was so like it just came off and you

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solved like that you know issue as well, where once

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you're out to eat, your kid can be there and

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you can kind of enjoy a little more, which I

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think is so wonderful.

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Well, that was how it was for me and my experience.

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Yeah, And one of the things I really love about

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my product is I like, I get stressed out and

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my husband does not face him, but when baby makes

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noise it grunt, a moan, a cry, whine, my mom

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brain instantly needs to solve the problem.

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So it causes me additional stress.

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Even if it's like he's not having you know, he

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just dropped his toy and he's whining about it. Dad

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can ignore that my husband just didn't bother him at all.

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But if we're sitting and eating, the baby's grunting to

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make it some noise.

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I have to get up and solve the problem. I

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have to get up and solve the problem.

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And so for us to be able to what I

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would do is I would feed baby first, and it

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came in really handy with my second, and then set

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him up with the matt and toys and then the

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rest and scoot the high chair up to the table.

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Now the rest of us can sit and eat dinner.

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Baby's sitting right.

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There with us, socializing, enjoying, you know, the family meal situation,

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and none of us is stressed out trying to solve

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baby's problems, or especially like the witching hour at night

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when after dinner baby's just he's a little bit winier

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needs to be held first. We used to, you know,

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one of us would have to eat quickly while the

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other one's holding the baby and then switch off.

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Mm hmmm.

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Well you got a situation where the baby is content

232
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and happy to be sitting with you and playing and

233
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you can both eat peacefully together.

234
00:10:07.919 --> 00:10:10.480
It just makes for a nicer a nicer night, a

235
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nicer Yeah.

236
00:10:11.440 --> 00:10:15.759
You have saved me for many ruined meals, So I

237
00:10:15.879 --> 00:10:18.519
thank you for that. A lot of moms have ideas,

238
00:10:18.519 --> 00:10:20.440
but they don't act on them. What do you think

239
00:10:20.480 --> 00:10:23.039
holds them back the most? I mean, probably the same

240
00:10:23.159 --> 00:10:25.000
thing that I did.

241
00:10:25.159 --> 00:10:27.320
Is you know, one, it's just an idea that I

242
00:10:27.360 --> 00:10:31.080
had for me, mm hmm, So why would everybody else.

243
00:10:30.919 --> 00:10:31.840
Need it or want it?

244
00:10:32.240 --> 00:10:36.279
And having my friend use my idea and tell me

245
00:10:36.360 --> 00:10:39.000
like it took her telling me this is a great idea,

246
00:10:39.039 --> 00:10:42.679
you should make it for And even then after putting

247
00:10:42.720 --> 00:10:45.159
in all of the time and money and effort to

248
00:10:45.240 --> 00:10:48.759
actually turn that idea into a physical product, get it manufactured,

249
00:10:48.879 --> 00:10:52.399
figure out how to sell it online. Right when I

250
00:10:52.559 --> 00:10:56.039
first got the first shipment of the real thing, I

251
00:10:56.279 --> 00:10:59.480
was I had so much anxiety because what if nobody

252
00:10:59.559 --> 00:10:59.919
likes it?

253
00:11:00.039 --> 00:11:02.679
What if nobody uses this thing? What if it doesn't work?

254
00:11:02.720 --> 00:11:06.320
For like, you have all these fears, And those fears

255
00:11:06.360 --> 00:11:07.320
are there the whole time.

256
00:11:07.360 --> 00:11:10.360
And so when you have to spend six hundred dollars

257
00:11:10.440 --> 00:11:13.039
here and twelve hundred dollars there on these different steps

258
00:11:13.039 --> 00:11:15.720
along the way, it's like, oh my gosh, I'm pouring

259
00:11:15.720 --> 00:11:16.759
all this money into it.

260
00:11:16.799 --> 00:11:17.600
Is it worth it?

261
00:11:18.720 --> 00:11:20.919
And so, you know, having a certain level of faith

262
00:11:21.279 --> 00:11:24.360
in what you're doing, and the idea, And you know,

263
00:11:24.639 --> 00:11:28.279
I do mentor a lot of women entrepreneurs who have ideas,

264
00:11:28.320 --> 00:11:30.320
So I welcome anyone to reach out to me if

265
00:11:30.360 --> 00:11:31.919
they just have an idea and maybe just don't know

266
00:11:31.960 --> 00:11:34.159
where to start. I have a lot of advice on

267
00:11:34.279 --> 00:11:37.639
how to start without spending money because you want to

268
00:11:37.639 --> 00:11:40.320
make something that I've had people come to me with ideas.

269
00:11:40.360 --> 00:11:42.840
It's solving one of their problems, but not really so

270
00:11:42.919 --> 00:11:44.759
much a problem that I've ever had, so I can't

271
00:11:44.759 --> 00:11:47.679
relate to it. And more people who anyway lots of

272
00:11:47.679 --> 00:11:51.759
tips and tricks for turning your mom hacks into potential

273
00:11:52.039 --> 00:11:52.919
real products.

274
00:11:53.159 --> 00:11:53.720
I love that.

275
00:11:53.919 --> 00:11:56.320
So we have to talk about Shark Tank. What was

276
00:11:56.360 --> 00:11:59.399
going through your mind walking into that room, how did

277
00:11:59.440 --> 00:12:02.399
it art, how did you get there, and how did

278
00:12:02.399 --> 00:12:03.039
it feel after?

279
00:12:03.159 --> 00:12:05.240
But what an adventure that was. So I mentioned Bunker

280
00:12:05.320 --> 00:12:06.120
Labs earlier.

281
00:12:06.200 --> 00:12:08.440
I was taking this entrepreneurship course and that was in

282
00:12:08.480 --> 00:12:12.480
twenty eighteen, and that year Shark Tank reached out two

283
00:12:12.519 --> 00:12:15.639
Bunker Labs looking for veterans to feature on the show.

284
00:12:15.799 --> 00:12:18.080
I was nowhere near I didn't have a product yet.

285
00:12:18.120 --> 00:12:20.559
I just had this cut and glue thing, and so

286
00:12:21.000 --> 00:12:23.080
while I wasn't ready. I took the email address of

287
00:12:23.120 --> 00:12:25.120
the producer and I stuck it in my contact list

288
00:12:25.159 --> 00:12:29.240
in my Gmail. And fast forward a year and I'm

289
00:12:29.240 --> 00:12:31.879
now launching the product. I blasted my whole email at

290
00:12:31.919 --> 00:12:35.519
like literally high school boyfriends, probably anybody who's email adress

291
00:12:35.519 --> 00:12:35.759
I had.

292
00:12:35.799 --> 00:12:38.279
I sent them an email saying, busy baby is here,

293
00:12:38.519 --> 00:12:38.919
buy one.

294
00:12:39.240 --> 00:12:43.279
And so the Shark Tank producer was in my contact

295
00:12:43.279 --> 00:12:47.240
list and he rode back. He's like, hey, I here

296
00:12:47.600 --> 00:12:49.879
on the market. How are sales? Would you be interested

297
00:12:49.919 --> 00:12:53.360
in Shark Tank? And I said, well, yeah, I just launched,

298
00:12:53.399 --> 00:12:56.600
so I've got about two thousand dollars in sales. M hm.

299
00:12:56.840 --> 00:12:58.759
I would love to do Shark Tank, but I don't

300
00:12:58.759 --> 00:13:01.320
know if I'm like ready yet. And he says, no, you.

301
00:13:01.279 --> 00:13:04.159
Know, we'd like to see people like we take businesses

302
00:13:04.279 --> 00:13:05.840
all stages, but we'd like to see you have a

303
00:13:05.879 --> 00:13:07.759
little bit more sales under your belt so that you

304
00:13:07.759 --> 00:13:09.840
don't get eaten alive. So that started a two year

305
00:13:09.840 --> 00:13:14.879
conversation that ended up with me finally landing in Vegas

306
00:13:14.960 --> 00:13:18.120
actually in twenty twenty. So I filmed during the pandemic.

307
00:13:18.279 --> 00:13:22.320
Normally people who film Shark Tank go la film like

308
00:13:22.399 --> 00:13:25.039
in Hollywood. I got to go on a plane in

309
00:13:25.080 --> 00:13:28.440
September of twenty twenty, like middle of the pandemic, which

310
00:13:28.519 --> 00:13:30.960
was kind of awesome because the rule on flights then

311
00:13:31.240 --> 00:13:35.000
was one person per row every three rows.

312
00:13:35.360 --> 00:13:37.799
Wow, so there was like a total of whole place.

313
00:13:38.120 --> 00:13:39.519
Of course, I had a whole road to myself.

314
00:13:40.360 --> 00:13:46.440
I was quarantined in a hotel for eight days, could

315
00:13:46.440 --> 00:13:51.320
not leave my room at all. My kids were three

316
00:13:51.360 --> 00:13:54.120
and a half and eight months old. So people are like,

317
00:13:54.200 --> 00:13:57.399
oh my god, that must have been so hard. I'm like, no,

318
00:13:57.519 --> 00:14:01.720
it was like so I had room service for every

319
00:14:01.759 --> 00:14:02.360
single meal.

320
00:14:02.440 --> 00:14:04.360
I didn't wash a dish, I didn't wipe the butt.

321
00:14:04.440 --> 00:14:06.960
I slept whenever I wanted to sleep and didn't get

322
00:14:06.960 --> 00:14:07.480
woken up.

323
00:14:07.639 --> 00:14:10.320
You know, my husband's an amazing dad, so he had

324
00:14:10.360 --> 00:14:13.360
everything under control. We facetimed multiple times a day, so

325
00:14:13.480 --> 00:14:15.679
the kids were fine and it was great bonding time

326
00:14:15.720 --> 00:14:20.159
for dad. And then yeah, then I so in preparation

327
00:14:20.279 --> 00:14:23.639
for Shark Tank, I watched literally every episode that had

328
00:14:23.679 --> 00:14:26.360
been released up to that point, which was over two

329
00:14:26.480 --> 00:14:28.960
hundred episodes. If you think about that, that's like over

330
00:14:29.039 --> 00:14:30.320
two hours.

331
00:14:30.440 --> 00:14:33.000
I got a lot.

332
00:14:33.519 --> 00:14:35.759
It's a lot and so, but I felt like I

333
00:14:35.840 --> 00:14:38.279
knew every shark, I knew every question they might ask.

334
00:14:38.559 --> 00:14:43.279
I felt like I was couldn't be more prepared. I

335
00:14:43.360 --> 00:14:46.200
practiced practice in practice. You know, you have your your

336
00:14:46.240 --> 00:14:48.279
pitch that you you walk out on the carpet and

337
00:14:48.320 --> 00:14:51.039
you do your pitch and then they just start asking questions.

338
00:14:51.120 --> 00:14:53.399
So I'm really glad I practiced it so many times

339
00:14:53.399 --> 00:14:56.480
because I think I blacked out, honestly, Like I walked

340
00:14:56.480 --> 00:14:56.759
out to.

341
00:14:56.759 --> 00:14:58.960
The little clock and I stopped up in work.

342
00:14:59.159 --> 00:15:01.320
And then I did it and then they just start

343
00:15:01.360 --> 00:15:03.679
asking questions. So yeah, I was in there for about

344
00:15:03.720 --> 00:15:05.879
an hour. I think you see like ten or twelve

345
00:15:05.919 --> 00:15:07.720
minutes on TV, so you don't get to see the

346
00:15:07.759 --> 00:15:08.639
whole conversation.

347
00:15:08.720 --> 00:15:10.679
But it was great. It was great. We saw a

348
00:15:10.759 --> 00:15:13.080
huge spike in sales when it finally did air.

349
00:15:13.159 --> 00:15:15.320
So you film and you walk out of there, and

350
00:15:15.360 --> 00:15:17.879
they make sure you know there's no guarantee you're gonna

351
00:15:17.879 --> 00:15:21.120
be on TV, like we filmed you, but you know

352
00:15:21.159 --> 00:15:23.360
they don't guarantee that you're gonna make it on the show,

353
00:15:24.320 --> 00:15:26.679
and so then you just wait and wait.

354
00:15:26.440 --> 00:15:28.600
And wait and wait, and they email you two to

355
00:15:28.639 --> 00:15:30.440
three weeks before you get an air date.

356
00:15:31.200 --> 00:15:33.879
So for me, that meant I had to produce enough

357
00:15:33.960 --> 00:15:36.559
products that if I did make it on air, I

358
00:15:36.559 --> 00:15:39.559
would have products to sell, right, But if I don't

359
00:15:39.600 --> 00:15:42.120
make it on air. I was thinking, well, if I'm

360
00:15:42.159 --> 00:15:46.440
weighing the risks silicon products, they don't need special storage.

361
00:15:46.480 --> 00:15:49.120
They don't they're at temperature control, they don't expire. So

362
00:15:49.360 --> 00:15:53.080
I'm gonna take the risk and buy a metric ton

363
00:15:53.159 --> 00:15:56.480
of products and if I don't air, then I'll sell

364
00:15:56.480 --> 00:15:57.120
them eventually.

365
00:15:57.519 --> 00:15:57.720
Yeah.

366
00:15:57.799 --> 00:16:00.399
Unfortunately, I did air the twenty twenty one and I

367
00:16:00.440 --> 00:16:03.600
think we sold about six weeks, where the like sales

368
00:16:03.799 --> 00:16:06.120
in three days. Wow.

369
00:16:06.200 --> 00:16:07.000
So it was it.

370
00:16:06.919 --> 00:16:10.879
Was and then and then two weeks later I did

371
00:16:10.919 --> 00:16:13.679
a Prego expo and someone saw me do the demo

372
00:16:13.759 --> 00:16:15.360
and said, oh my god, this is genius.

373
00:16:15.399 --> 00:16:17.559
You should go on Shark Tank. You're like, I was

374
00:16:19.200 --> 00:16:22.320
just one Shark Tank two weeks ago. So that's what

375
00:16:22.360 --> 00:16:22.960
I get all the time.

376
00:16:23.000 --> 00:16:23.159
Now.

377
00:16:23.480 --> 00:16:24.799
I think I had a lot of people say it

378
00:16:24.919 --> 00:16:26.840
at the expo we were at, was you should go

379
00:16:26.840 --> 00:16:27.360
on Shark Tank.

380
00:16:27.360 --> 00:16:28.840
I'm like, it's it's right there on my banner.

381
00:16:28.840 --> 00:16:31.240
You're like that. I was gonna say, I did see

382
00:16:31.279 --> 00:16:33.840
it because I didn't realize that it was on Shark Tank.

383
00:16:33.919 --> 00:16:35.840
I just knew the product, but I didn't know that

384
00:16:35.960 --> 00:16:37.519
I didn't know it from Shark Tank.

385
00:16:37.559 --> 00:16:38.200
I just knew it.

386
00:16:38.320 --> 00:16:40.440
I forget how I Yeah, I think that was five

387
00:16:40.519 --> 00:16:43.440
years ago. Out, Yeah, that was five years ago. I

388
00:16:43.480 --> 00:16:46.000
don't think anybody at this point really remembers it from

389
00:16:46.039 --> 00:16:47.919
Shark tanker knows that I was on Shark Tank. And

390
00:16:48.120 --> 00:16:50.440
it's honestly the hardest part of the business is to

391
00:16:50.519 --> 00:16:52.039
let people know the products even exist.

392
00:16:52.799 --> 00:16:54.200
Yeah, well, that's awesome.

393
00:16:54.240 --> 00:16:57.360
So what's something about the Shark Tank experience that people

394
00:16:57.360 --> 00:16:58.399
would be surprised to know?

395
00:16:59.159 --> 00:17:01.399
Besides that you might not get on air. Yeah, I

396
00:17:01.399 --> 00:17:03.919
mean there's horror stories about that. I have friends who

397
00:17:03.919 --> 00:17:06.960
were actually shown on the season premiere promo where it's

398
00:17:07.000 --> 00:17:09.519
like this season on Shark Tank. When my friend saw

399
00:17:09.559 --> 00:17:12.759
herself on the promo, because you're sworn to secrecy, mm hmm,

400
00:17:13.200 --> 00:17:15.680
you can't tell anybody the films or did any part

401
00:17:15.680 --> 00:17:17.440
of the process until they let you.

402
00:17:17.440 --> 00:17:20.480
Know you're gonna be on air. Well, when my friend

403
00:17:20.559 --> 00:17:24.559
saw herself on the promo, like, okay, it's public. Now

404
00:17:24.599 --> 00:17:25.079
I'm on the.

405
00:17:25.039 --> 00:17:28.359
Promo and so she's so excited and told all her

406
00:17:28.400 --> 00:17:30.720
friends and then they never aired her episode.

407
00:17:31.759 --> 00:17:36.720
Oh so it just crushed her soul and heart. And

408
00:17:37.000 --> 00:17:38.400
I know a few people that's happened too.

409
00:17:39.319 --> 00:17:40.839
I think the other thing too, A lot of people

410
00:17:40.880 --> 00:17:43.240
don't unders realize that we're in there for a lot

411
00:17:43.319 --> 00:17:45.440
longer than what you see on TV. They do a

412
00:17:45.440 --> 00:17:47.759
great making it look like it's just one real quick,

413
00:17:47.799 --> 00:17:50.880
concise conversation, but some people are in there two hours

414
00:17:51.000 --> 00:17:51.319
or more.

415
00:17:51.519 --> 00:17:54.799
Wow, my gosh, I did not realize that it was

416
00:17:54.839 --> 00:17:55.319
that long.

417
00:17:56.000 --> 00:17:58.839
That's a lot. Yeah. No, it's great. It's great.

418
00:17:58.880 --> 00:18:01.559
They're they're they're fun to talk to. It's a really

419
00:18:01.640 --> 00:18:05.759
great experience. There's no doubt downside to it. It gave

420
00:18:05.799 --> 00:18:08.720
me more confidence than myself and my business. I don't

421
00:18:08.720 --> 00:18:10.720
know if we do the spoiler alert thing with letting

422
00:18:10.720 --> 00:18:13.640
people know I got an offer from Lori and I

423
00:18:13.680 --> 00:18:14.240
walked away.

424
00:18:14.680 --> 00:18:18.039
So that's kind of how that ended up. Are you

425
00:18:18.200 --> 00:18:20.440
happy with that or do you regret that? No, I'm

426
00:18:20.480 --> 00:18:21.480
super happy with it.

427
00:18:21.640 --> 00:18:24.880
I wanted to take the I At the time, I

428
00:18:24.920 --> 00:18:27.880
only had the busy baby Matt and then the prototype

429
00:18:27.920 --> 00:18:31.079
for my teether and training spoon, and I had showed them.

430
00:18:31.079 --> 00:18:32.480
It didn't make it up here, but I showed them

431
00:18:32.480 --> 00:18:34.400
a prototype, and I wanted I knew I wanted to

432
00:18:34.440 --> 00:18:36.559
expand the product line to like all the products we

433
00:18:36.599 --> 00:18:40.319
have now. Lurie wanted to license the Busy Baby Matt

434
00:18:40.319 --> 00:18:43.039
to Munchkin and sit back and let the money roll in.

435
00:18:43.839 --> 00:18:45.440
And so we just had a really different vision for

436
00:18:45.519 --> 00:18:46.440
the for the company.

437
00:18:46.480 --> 00:18:48.640
And so no, I'm really glad that I was able

438
00:18:48.680 --> 00:18:52.000
to grow the product line up until this last summer.

439
00:18:52.039 --> 00:18:54.880
My brother ran the business with me, so almost four

440
00:18:54.920 --> 00:18:56.480
and a half five years. My brother and I it

441
00:18:56.519 --> 00:18:59.759
was like a family thing we did together. So it

442
00:18:59.799 --> 00:19:01.519
was great to be able to do that.

443
00:19:02.839 --> 00:19:05.319
So there's a pressure to do it all. When did

444
00:19:05.359 --> 00:19:08.000
you realize that balance might not look the way that

445
00:19:08.039 --> 00:19:08.640
we were taught.

446
00:19:10.440 --> 00:19:13.640
Oh, you know, I think it has nothing to do

447
00:19:13.680 --> 00:19:14.359
with Busy Baby.

448
00:19:14.400 --> 00:19:17.400
It's just like the pressure of being a mom right

449
00:19:18.240 --> 00:19:18.799
on its own.

450
00:19:18.880 --> 00:19:21.359
I feel like he has to do it all. It's

451
00:19:21.400 --> 00:19:21.799
so true.

452
00:19:21.799 --> 00:19:24.039
And you know, I've had so many conversations with my

453
00:19:24.119 --> 00:19:25.160
husband because he lets me.

454
00:19:26.160 --> 00:19:28.079
He's like, you just do it all. So I let you.

455
00:19:28.519 --> 00:19:30.480
If you want me to do something, ask me just

456
00:19:30.519 --> 00:19:34.119
that He'll do it. I'm like, you know what needs

457
00:19:34.119 --> 00:19:35.599
to get done, you can He's like, but you do.

458
00:19:35.599 --> 00:19:39.480
It all so but I made a pack very early

459
00:19:39.559 --> 00:19:42.759
on when I started this business that from four pm

460
00:19:42.799 --> 00:19:45.200
to seven pm, And I think it's a good thing

461
00:19:45.559 --> 00:19:46.599
for anybody who can do it.

462
00:19:46.599 --> 00:19:49.359
In the life in general is four pm to seven

463
00:19:49.400 --> 00:19:52.039
pm is like family time only.

464
00:19:52.119 --> 00:19:55.160
I love that there's no scrolling the phone, there's no

465
00:19:55.319 --> 00:19:58.799
like having work meetings. Obviously there's exceptions, but you know,

466
00:19:58.839 --> 00:20:01.359
I try my best every day from four to seven

467
00:20:01.440 --> 00:20:03.880
to be engaged with the kids, engaged with my husband,

468
00:20:03.960 --> 00:20:04.960
making dinner together.

469
00:20:05.279 --> 00:20:06.599
Yesterday we were sledding.

470
00:20:06.880 --> 00:20:10.599
Just at least I can look back and know that

471
00:20:11.759 --> 00:20:14.960
I gave them some part of me every single day.

472
00:20:15.000 --> 00:20:17.480
And when I have this like boundary set around four

473
00:20:17.480 --> 00:20:20.920
to seven, yeah, it's really not that hard because it's

474
00:20:21.000 --> 00:20:23.240
just there and that's just the way the day goes.

475
00:20:23.440 --> 00:20:24.559
And I know I.

476
00:20:24.440 --> 00:20:28.640
Can feel good about giving my kids that time and

477
00:20:28.680 --> 00:20:31.160
the engagement, you know when they need it the most.

478
00:20:33.279 --> 00:20:35.920
All right, well, you've given us so much great information.

479
00:20:36.079 --> 00:20:38.319
I want to end on one question. When you see

480
00:20:38.319 --> 00:20:42.079
a mom using busy baby Matt today, maybe she was overwhelmed,

481
00:20:42.119 --> 00:20:43.640
Maybe just trying to get through a meal.

482
00:20:44.200 --> 00:20:46.720
What do you hope she feels with your product? Oh

483
00:20:46.799 --> 00:20:49.319
my gosh, well, one do you know I have never

484
00:20:49.359 --> 00:20:52.000
seen it in use in the wild. No way, Oh

485
00:20:52.039 --> 00:20:53.160
my goodness.

486
00:20:52.960 --> 00:20:56.400
I've never seen it swot one time in my city

487
00:20:56.880 --> 00:20:59.200
and I was like, oh my god, oh my god,

488
00:20:59.359 --> 00:21:03.759
somebody has and I walked over like all excited, all nervous,

489
00:21:03.799 --> 00:21:05.359
tears in my eye, like this is the first time

490
00:21:05.400 --> 00:21:07.759
I'm seeing it. And it was one of my girlfriends.

491
00:21:08.079 --> 00:21:11.279
I like that one because one of my girlfriends I'm

492
00:21:11.279 --> 00:21:12.839
just happened to be at the same restaurant as me.

493
00:21:13.480 --> 00:21:15.519
And then I was on a cruise once.

494
00:21:15.359 --> 00:21:17.519
And I saw someone had one of my bungees around

495
00:21:17.519 --> 00:21:20.599
their stroller, so that was pretty awesome. But I get

496
00:21:20.880 --> 00:21:25.359
really really awesome emails from people, reviews on the website,

497
00:21:25.440 --> 00:21:28.839
comments on Facebook about like how much, especially from multiple

498
00:21:28.880 --> 00:21:33.279
moms twins strollers for those formies, especially when you're trying

499
00:21:33.319 --> 00:21:37.680
to manage multiple kids, Like just like it's amazing, how

500
00:21:37.720 --> 00:21:41.440
helpful just fifteen minutes of the baby being content so

501
00:21:41.519 --> 00:21:44.319
that you can get supper ready for the family members

502
00:21:44.440 --> 00:21:46.799
or just like actually drink your coffee while it's still

503
00:21:46.839 --> 00:21:50.480
warm or eat your own food, Like fifteen minutes of

504
00:21:50.799 --> 00:21:54.079
a intent, happy busy baby really can make a big

505
00:21:54.079 --> 00:21:58.160
difference in a frazzle new mom's day. And so that's

506
00:21:58.200 --> 00:21:59.960
honestly what keeps me going. It's been a really hard

507
00:22:00.079 --> 00:22:02.440
year for me. It's been I make all my products

508
00:22:02.480 --> 00:22:05.559
in China, and so the tariffs this year have really

509
00:22:05.599 --> 00:22:10.319
devastated my business. It's been the hardest year of my

510
00:22:10.359 --> 00:22:13.759
life by far. And I've deployed to Iraq and this

511
00:22:13.920 --> 00:22:15.839
is by far been the hardest year of my life.

512
00:22:15.920 --> 00:22:21.319
And getting those messages from moms who truly are so

513
00:22:21.359 --> 00:22:24.160
grateful that I bring a little bit of sanity and

514
00:22:24.279 --> 00:22:27.880
peace into their day, that's what keeps me like, Okay,

515
00:22:28.000 --> 00:22:30.559
this is not something I want to give up on good.

516
00:22:31.039 --> 00:22:31.680
Even though it's.

517
00:22:31.559 --> 00:22:35.759
Hard right now, it's still a great thing, still helping people.

518
00:22:36.000 --> 00:22:37.920
Yeah, And that's like, I mean, I had a million

519
00:22:37.960 --> 00:22:40.799
baby products, but that, like the Busy Baby Matt is

520
00:22:40.839 --> 00:22:44.240
definitely like my top five favorite things that I had

521
00:22:44.319 --> 00:22:47.400
from like, you know, one to three years old, and

522
00:22:47.440 --> 00:22:48.599
I recommend it to you.

523
00:22:48.960 --> 00:22:52.000
So I's another favorite.

524
00:22:52.200 --> 00:22:54.039
Well, I guess this would be before, but I loved

525
00:22:54.079 --> 00:22:57.119
the baby Breeza. The formula thing was like a really

526
00:22:57.519 --> 00:22:59.759
it was so helpful once they were Once I started

527
00:22:59.759 --> 00:23:02.599
giving the uh formula, I really loved that.

528
00:23:02.799 --> 00:23:07.200
I loved well the stroller like I loved the upper.

529
00:23:07.000 --> 00:23:10.599
Baby system and the that was one of my favorite ones.

530
00:23:10.960 --> 00:23:15.880
The hatch is one of my favorite. And then let's

531
00:23:15.880 --> 00:23:19.079
see a fifth one would be I'm trying to think.

532
00:23:18.960 --> 00:23:22.319
Oh the we still use our Yeah, we still use

533
00:23:22.359 --> 00:23:22.680
it too.

534
00:23:23.680 --> 00:23:28.240
The chair baby be Orange chair was my top was

535
00:23:28.319 --> 00:23:30.559
that that you put them in and they like kind

536
00:23:30.599 --> 00:23:30.880
of go.

537
00:23:31.559 --> 00:23:33.720
Those are my top ones that I always recommend.

538
00:23:33.839 --> 00:23:35.880
And like I said, and we were like a big

539
00:23:35.880 --> 00:23:38.759
go out to eat person like family, so that was

540
00:23:38.799 --> 00:23:42.920
with us, like all the time, out to eat. But well,

541
00:23:43.000 --> 00:23:45.079
thank you, this was so awesome. This is going to

542
00:23:45.119 --> 00:23:46.759
bring us to the end of another episode of The

543
00:23:46.839 --> 00:23:49.359
Running Mind Mom. I keep coming back to that final

544
00:23:49.480 --> 00:23:52.039
question and the idea that something as simple as a

545
00:23:52.039 --> 00:23:54.640
product can create a small moment of ease for a

546
00:23:54.680 --> 00:23:56.599
mom in the middle of a busy day, because those

547
00:23:56.640 --> 00:23:59.279
moments matter more than we give them credit for. Best

548
00:23:59.440 --> 00:24:01.920
Your story is a reminder that some of the most

549
00:24:01.960 --> 00:24:04.680
impactful ideas don't come from those perfect plans. They come

550
00:24:04.680 --> 00:24:07.240
from paying attention to what is not working and being

551
00:24:07.279 --> 00:24:09.839
willing to do something about it. So thank you so

552
00:24:09.920 --> 00:24:11.359
much for coming on for that, and.

553
00:24:11.319 --> 00:24:12.640
Oh, thank you for having me.

554
00:24:13.799 --> 00:24:16.160
Thank you so much for spending time with us today

555
00:24:16.200 --> 00:24:18.319
on The Running Wine Mom. Don't forget to subscribe, leave

556
00:24:18.359 --> 00:24:20.240
a review, and share this episode with a mom who

557
00:24:20.279 --> 00:24:20.839
needs to hear it.

558
00:24:21.119 --> 00:24:21.960
You can follow me on.

559
00:24:21.920 --> 00:24:24.359
Instagram at the Running Wine Mom underscore and Beth, where

560
00:24:24.400 --> 00:24:25.279
can the listeners find you?

561
00:24:25.440 --> 00:24:29.039
A busy baby Matt on all the socials perfect.

562
00:24:28.599 --> 00:24:30.359
And I will link that. Thank you so much for

563
00:24:30.440 --> 00:24:32.480
joining us today. Remember you are strong, you were capable,

564
00:24:32.519 --> 00:24:34.559
and you were all amazing. Until next time, keep running,

565
00:24:34.640 --> 00:24:37.200
keep sipping, and keep embracing the joy of motherhood. Cheers

566
00:24:37.200 --> 00:24:40.200
and I will be back next Tuesday.