How Frownies’ Fifth-Generation CEO Balances Beauty, Business, and Motherhood

In this episode of The Running Wine Mom, Samantha sits down with Helen Morrison, the fifth-generation CEO of Frownies, a 130-year-old, women-led skincare brand built on legacy, simplicity, and authenticityHelen shares her journey from yoga instructor and teacher to leading a globally recognized beauty company — all while balancing motherhood, wellness, and self-care. Together, they explore what it means to lead with heart, age with confidence, and mother with grace in a world that often demands perfection.From viral success on TikTok to family-business challenges, Helen’s story is an inspiring reminder that leadership and motherhood share the same foundation: love, consistency, and compassion.🧴 What You’ll Hear In This Episode:

• The legacy behind Frownies, the 130-year-old brand redefining natural skincare
• Helen’s path from teaching to becoming a fifth-generation CEO
• Balancing motherhood and leadership with empathy and grace
• Why aging gracefully starts with inner joy and gratitude
• The power of community, authenticity, and consistency in business
• Helen’s daily rituals for wellness, yoga, and mental health
• What her great-great-grandmother’s story teaches us about female legacy and courage

💬 Favorite Quotes“The prettiest people are the happiest people. You can’t get a positive output from a negative input.” — Helen Morrison“Who better to lead the people I love most than the person who loves them the most?” — Helen Morrison“Legacy doesn’t mean staying the same — it means evolving with purpose while holding on to what matters most.” — Samantha Cieslinski🌿 About Helen MorrisonHelen Morrison is the fifth-generation CEO of Frownies, a family-owned, women-led skincare company established in 1889. She’s a yoga instructor of 17 years, mom of two, and a health and wellness entrepreneur dedicated to reshaping how women view aging and self-care.Under her leadership, Frownies has grown exponentially, reaching:

• 356K followers on Instagram
• 286K on TikTok
• 78K on YouTube
• 23K in their VIP Facebook community

Helen’s authentic approach to pro-aging and female leadership has made her a sought-after voice in wellness media.🔗 Visit Frownies.com
🔗 Follow Frownies on Instagram
🔗 Follow Helen on Instagram
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